Björn Borg is a leading European lifestyle brand with an authentic design heritage. The company owns the Björn Borg trademark and its core business is underwear, sportswear and bags. It also offers footwear and eyewear through licensees. The Björn Borg brand was launched in 1975 by its founder Björn Borg. It has stylishly been associated with sportsmanlike behavior over the years and is today known to embody passion, perfectionism and simplicity.

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🇸🇪 Sweden