Canada Goose Investor Relations Material

Canada Goose is a luxury outerwear brand, and as suggested by their name, they’re a Canadian company through and through. Established in 1957 in Toronto, the brand has grown from a local producer of down-filled jackets to a global symbol of Arctic exploration and high-end fashion. Known for its premium down-filled parkas, coyote fur-trimmed hoods, and iconic circular logo patch, Canada Goose products promise warmth and durability, delivered in a timeless style. The brand has become a favorite not only among urbanites bracing for winter but also among polar researchers and mountaineers facing the harshest of climates.

Founded in 1957 by Sam Tick, Canada Goose began its journey as a small warehouse in Toronto under the name "Metro Sportswear Ltd." Over the decades, it earned a reputation for crafting warm, high-quality outdoor apparel such as down-filled jackets, snowsuits, and vests. The company changed its name to Canada Goose in the 2000s, a rebranding that echoed its flagship product and solidified its identity. As demand grew, so did its international presence, transitioning from a local outfit to a global luxury brand.

Canada Goose's claim to fame lies in its meticulous approach to crafting outerwear. Primarily known for its down-filled jackets which ensure a high level of warmth, without sacrificing style. Each jacket boasts premium Canadian down, a proprietary fabric called Arctic Tech that's both water-resistant and durable, and coyote fur-trimmed hoods. While the jackets are their most well-known products, the company's product line extends to parkas, lightweight down jackets, raincoats, and even knitwear. Their commitment to quality is unwavering, as is their commitment to producing their products locally in Canada. Two examples of publicly traded companies producing products for a similar market are Moncler and The North Face, the latter being a part of the V.F Corporation.

Over the years, Canada Goose has strategically positioned itself as the go-to brand for genuine explorers, adventurers, and researchers working in extreme conditions. Their marketing campaigns often spotlight stories of Arctic adventurers, mountaineers, and other outdoor professionals who trust the brand to protect them against the harshest weather conditions.