Quartr brand assets & guidelines
Official guidelines and assets for the Quartr brand. For media inquiries, please reach out to marketing@quartr.com
Naming
Quartr is always written as one word with a capital "Q". It represents both the company and the product ecosystem. Official products and features, such as Quartr Pro or Quartr API, are proper nouns and should be capitalized accordingly.
Wordmark
The full wordmark is the primary representation of the brand. Please use this version as your default choice whenever space allows.
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Clearance
Give the logo room to breathe. All communications must maintain a minimum clear space around the logo equal to its height.
Standard rules for all logo usage include but are not limited to: no warping, stretching, distorting, recolouring etc.
Use only the provided logotypes.
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Quartr brand assets may not be modified or used to suggest affiliation, partnership, or endorsement. They cannot be incorporated into any product, service, or business name without written consent. Contact marketing@quartr.com for permissions.
Logomark
The Quartr icon is mainly to be used for when space is limited or the brand is already established in context. Whenever possible, prioritize the full wordmark.
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Icon
In situations where the logomark is used as an icon/avatar, use the correct cleareance around the logomark. As a rule of thumb, use this scale to calculate the correct logomark size:
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Things to avoid
The Quartr wordmark and logomark are designed to exist independently and should never be combined into a single lockup.
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