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Get issue #87Winner, Winner: The Chicken McNugget StoryHow a 1940s breeding contest, a Cornell food scientist, and a hedge by Ray Dalio helped McDonald's turn the Chicken McNugget into a fast-food icon.
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Texas Pacific Land Corporation: Keeper of the Permian Basin
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Bigger, Sharper, IMAX: A Blockbuster Business
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Deutsche Qualität: The Story of Birkenstock
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Inside Take-Two: The Grand Anticipation
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The Universal Language: Inventing the Barcode
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Set in Stone: The Story of Richemont
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Who You Gonna Call? The Story of Rollins
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TOMRA: Closing the Loop
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Making the Marlboro Man
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The New York Times Company: Adapting to the Times
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Extra Everything: The Story of Chipotle
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Tetra Pak: The Shape of Innovation
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Upvoted: The Story of Reddit
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Dollar General: The Rural Retailer Playbook
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SharkNinja: Viral by Design
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Death, Taxes, and Garbage: The Story of WM
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Running on Clouds: The Story of On
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Keeping the Streak Alive: The Story of Duolingo
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Ball: The King of Cans
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Rolls-Royce: Full Thrust Ahead
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A Castle in the Sky: The Story of Oracle
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Epiroc: A Culture of Moving Mountains
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American Express: An Empire of Plastic
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Where to? The Story of Uber
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The Dilemma That Brought Down Kodak
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Novo Nordisk: Tipping the Scale of Innovation
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Global Doughmination: Breaking Down Domino's Pizza
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The Fifteenth Generation: A Conversation with Pietro Gussalli Beretta
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500 Years of Craft, One Family Legacy: Beretta Holding's Global Expansion
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Airbnb: The Hospitality Giant Without Property
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MSCI: Indexing the World
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The Rise and Fall of Wirecard
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Intuitive Surgical: Enhancing Surgery with Robotic Precision
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Moncler: From the Mountains to the Runway
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Floor & Decor: Scale, Selection, and Efficiency
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Adobe: Equipping the Architects of Digital Expression
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Rise of the Clog: The Unexpected Success of Crocs
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Axon: Making Bullets Obsolete
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Robert G. Hagstrom: Darwinian Investing and Multidisciplinary Wisdom
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Mips: The Gore-Tex of Brain Protection
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Mercado Libre: The Digital Backbone of Latin America
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House of Pinault: The History and Business of Kering and Gucci
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Under the Hood: AutoZone's Blueprint for Retail Excellence
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Lessons from Gautam Baid: Mastering Simplicity and Compounding
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Master of Tickets: Breaking Down Live Nation Entertainment
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What Investors Get Wrong: Chris Mayer on Dividends, Noise, and the Power of Reinvestment
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Evolution: The Live Casino Juggernaut
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House of Warhammer: The Inner Workings of Games Workshop
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Tasting Quality: Berkshire's Defining Bet on See's Candies