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AppLovin Corporation engages in building a software-based platform for mobile app developers to enhance the marketing and monetization of their apps in the United States and rest of the World. Its platform offers tools to help independent app developers run user acquisition campaigns, analyze results for both user acquisition and app optimization, and acquire new users at scale. The company also provides Max, an advertising automation platform that enables app marketers to automate actions through machine learning; recommendations engine that uses machine learning to predict what a user will enjoy; and deep linking solutions for marketers to access the breadth of the mobile ecosystem. In addition, it supplies mobile apps inventory to distributors and media buyers with mobile applications inventory through programmatic marketplace. AppLovin Corporation was founded in 2011 and is headquartered in Palo Alto, California.
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APP
Country
🇺🇸 United States