Applovin (APP) investor relations material

Conference overview

• The 54th Nasdaq London Investor Conference brought together Nasdaq-listed companies and global investors, emphasizing technology-driven growth and innovation across sectors.

• The event highlighted the strong market environment, with indexes at all-time highs and a robust IPO pipeline, making public market entry attractive.

• Dialogue focused on how AI is transforming product velocity, customer acquisition, pricing, infrastructure, and margins, with investors seeking evidence of real revenue uplift and efficiency.

• The conference facilitated direct engagement between management teams and investors, aiming for high-quality conversations and insights into structural market shifts.

Technology and business model innovation

• Performance advertising, not brand advertising, is central, offering measurable profit to advertisers and enabling scalable growth with a lean sales team.

• The Axon 2.0 platform, launched in 2023, automated and scaled profit-based advertising, driving a 10x revenue increase in three years to an estimated $8 billion.

• Continuous AI and model enhancements, fueled by more data and improved algorithms, are key to sustaining growth and increasing advertiser value.

• Expansion beyond gaming into consumer verticals and new ad formats is expected to drive future growth and increase share of advertiser wallet.

Market expansion and growth strategy

• The company targets long-term compounding growth of 25% annually, aiming for $70 billion+ net revenue and $200 billion+ gross spend within a decade.

• Growth in the consumer vertical is supported by product improvements, new categories (e.g., cost-per-lead for insurance/healthcare), and increasing share of wallet from 10% upwards.

• The mobile gaming audience is seen as a valuable shopper demographic, with rewarded ad units providing unique engagement and conversion opportunities.

• General availability of the platform to all advertisers is a major milestone, with new tools (including generative AI creatives) and a measured marketing ramp planned.