BAR DJUS (BARDJU) investor relations material

Business overview and product differentiation

• Produces organic and conventional frozen citrus juice for HoReCa, ensuring high quality and up to 2 years shelf life by freezing immediately after pressing.

• Sourcing citrus in peak season reduces raw material costs by up to 50% and delivers consistent taste year-round.

• Products are distributed exclusively through customers' existing wholesalers, targeting hotels, restaurants, and bars.

• Responds to trends for unprocessed, non-alcoholic, and premium products among younger consumers.

• Company established in 2016, profitable in 9 of 10 years, now seeking IPO for further growth.

Market trends and customer value

• Clean-label, unprocessed foods and premium taste are in high demand, with a focus on sustainability and traceability.

• Citrus juice is used in up to 50% of cocktails, offering high margins and low unit costs for customers.

• Customers value consistent quality, stable pricing, long shelf life, and convenience, reducing waste and labor.

• Key clients include cocktail bars, restaurants, hotels, and food producers, with testimonials highlighting quality and operational efficiency.

Strategic focus and expansion plans

• Aspires to be the preferred citrus ingredient for top European bartenders and chefs.

• Focus markets are Denmark, Sweden, and Germany, with expansion driven by direct sales and marketing to HoReCa.

• Plans to expand product portfolio, scale production, and optimize supply chain, aiming for fivefold production increase.

• Geographic expansion prioritized by market size and B2B potential: Denmark (DKK 150m), Sweden (DKK 250m), Germany (DKK 1.5bn).