Björn Borg
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Björn Borg (BORG) investor relations material

Björn Borg Q3 2026 earnings summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Q3 2026 earnings summary23 Oct, 2026

Executive summary

  • Record Q3 net sales of SEK 308.2m, up 2.8% reported and 2.5% currency-neutral; operating profit rose 17.8% to SEK 53.2m.

  • Gross margin reached 54.6%, up 2.1 pp YoY; profit after tax increased 14.6% to SEK 42.3m.

  • Own e-commerce, sports apparel and Germany led quarterly growth; sales growth remained below the 10% annual target.

Financial highlights

  • Q3 operating margin increased to 17.2% from 15.1%; operating expenses were SEK 121m, down 5% YoY.

  • 9M net sales were SEK 807.3m, down 0.2% reported but up 1.1% currency-neutral; operating profit rose 24.3% to SEK 111.8m.

  • 9M gross margin was 54.8% versus 51.1%; profit after tax rose 14.4% to SEK 87.8m.

  • Q3 EPS was SEK 1.68 basic and diluted; 9M EPS was SEK 3.48 basic and SEK 3.49 diluted.

Outlook and guidance

  • Long-term targets: annual sales growth of at least 10%, operating margin of at least 10%, dividend of at least 50% of net profit after tax and equity ratio of at least 35%.

  • Growth priorities include sports apparel, footwear, own e-commerce and Germany, alongside geographic expansion focused on Europe.

  • Long-term gross-margin ambition is 50%-55%; a stronger US dollar could make it harder to sustain margins near 55%.

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Frequently asked questions

Björn Borg is a leading European lifestyle brand with an authentic design heritage. The company owns the Björn Borg trademark and its core business is underwear, sportswear and bags. It also offers footwear and eyewear through licensees. The Björn Borg brand was launched in 1975 by its founder Björn Borg. It has stylishly been associated with sportsmanlike behavior over the years and is today known to embody passion, perfectionism and simplicity.