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Björn Borg (BORG) investor relations material
Björn Borg Q3 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q3 2025 earnings summary14 Nov, 2025
Executive summary
Achieved record quarterly sales, with Q3 2025 net sales reaching SEK 299.8 million, up 5.2% year-over-year, driven by 24% growth in sports apparel and strong brand momentum.
EBIT increased by 7.3% to SEK 45.1 million, with net income for the quarter at SEK 36.9 million and year-to-date net income surpassing last year's full-year result.
Brand consideration rose, ranking third among sports brands in consumer surveys, with increased awareness in Germany and strong offline activations.
Strategic focus remains on transitioning to a global sports fashion brand, emphasizing multi-channel distribution, digital-first strategies, and European expansion.
All key performance indicators improved in Q3 2025, reflecting solid progress.
Financial highlights
Gross profit margin for Q3 was 52.5%, up 0.4 percentage points year-over-year, supported by favorable currency effects.
Operating margin for Q3 was 15.1%, and earnings per share were SEK 1.47.
Wholesale channel grew double digits, while e-commerce slowed due to selective discounting and changing digital marketing dynamics.
Apparel sales grew 24% in Q3 and over 20% year-to-date; loungewear category up 57% year-over-year.
Footwear segment underperformed, requiring further focus and team reinforcement.
Outlook and guidance
No formal forecasts provided; focus remains on profitable growth in sports apparel, footwear, own e-commerce, and the German market.
Long-term targets: annual sales growth of at least 10%, operating margin of at least 10%, dividend payout ratio of at least 50%, and equity ratio above 35%.
Company aims to maintain a balance between growth and brand integrity, avoiding excessive discounting.
Optimism expressed for continued growth in core categories and markets.
Germany: Zalando strategy to reverse decline?
Gross margin: Product/channel mix impact on 55% target
Footwear: Actions to make it a growth engine?
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Next Björn Borg earnings date
Q4 202513 Feb, 2026
Next Björn Borg earnings date
Q4 202513 Feb, 2026
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Frequently asked questions
Björn Borg is a leading European lifestyle brand with an authentic design heritage. The company owns the Björn Borg trademark and its core business is underwear, sportswear and bags. It also offers footwear and eyewear through licensees. The Björn Borg brand was launched in 1975 by its founder Björn Borg. It has stylishly been associated with sportsmanlike behavior over the years and is today known to embody passion, perfectionism and simplicity.
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