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Björn Borg (BORG) investor relations material
Björn Borg Q3 2026 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Executive summary
Record Q3 net sales of SEK 308.2m, up 2.8% reported and 2.5% currency-neutral; operating profit rose 17.8% to SEK 53.2m.
Gross margin reached 54.6%, up 2.1 pp YoY; profit after tax increased 14.6% to SEK 42.3m.
Own e-commerce, sports apparel and Germany led quarterly growth; sales growth remained below the 10% annual target.
Financial highlights
Q3 operating margin increased to 17.2% from 15.1%; operating expenses were SEK 121m, down 5% YoY.
9M net sales were SEK 807.3m, down 0.2% reported but up 1.1% currency-neutral; operating profit rose 24.3% to SEK 111.8m.
9M gross margin was 54.8% versus 51.1%; profit after tax rose 14.4% to SEK 87.8m.
Q3 EPS was SEK 1.68 basic and diluted; 9M EPS was SEK 3.48 basic and SEK 3.49 diluted.
Outlook and guidance
Long-term targets: annual sales growth of at least 10%, operating margin of at least 10%, dividend of at least 50% of net profit after tax and equity ratio of at least 35%.
Growth priorities include sports apparel, footwear, own e-commerce and Germany, alongside geographic expansion focused on Europe.
Long-term gross-margin ambition is 50%-55%; a stronger US dollar could make it harder to sustain margins near 55%.
- Record profit and e-commerce growth offset a 12% sales drop and market headwinds.BORG
Q2 2026 - Record Q1 sales and profit, led by sports apparel and underwear growth; SEK 3 dividend proposed.BORG
Q1 2026 - Record Q4 profit and sales growth led by e-commerce and sports apparel; footwear lags.BORG
Q4 2025 - Record Q3 sales and profit driven by 24% sports apparel growth and wholesale strength.BORG
Q3 2025 - Sports apparel and e-commerce drove record Q2 sales, with strong brand momentum in Germany.BORG
Q2 2025 - Record Q3 sales and profit driven by e-commerce and Germany, with double-digit growth focus.BORG
Q3 2024 - Q2 net sales up 28.7% with 199% footwear growth, but gross margin declined on integration costs.BORG
Q2 2024 - Record Q1 sales and profit growth led by footwear and sports apparel, despite margin pressure.BORG
Q1 2025 - Record sales and double-digit growth in Footwear and Sports Apparel, with a SEK 3.00 dividend proposed.BORG
Q4 2024
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