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BJ's Restaurants (BJRI) investor relations material
BJ's Restaurants Piper Sandler 4th Annual Growth Frontiers Conference summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Piper Sandler 4th Annual Growth Frontiers Conference summary10 Sep, 2025
Strategic initiatives and menu innovation
Focused on strengthening business foundations, improving operational efficiency, and enhancing value through offerings like the Pizookie Meal Deal, which now accounts for 15-20% of weekday business.
The Pizookie Meal Deal is a $13 value platform with eight entrees, driving new guest visits and higher repeat rates, especially at dinner.
Add-ons and product upgrades are being tested, with the smash burger introduced via the meal deal now moving to the regular menu.
Menu strategy centers on four core categories: pizza, Pizookies, craft beverages, and shareables, with pizza receiving a complete ground-up reinvention launching in November.
Menu simplification is underway, reducing SKUs and focusing on top performers, with seasonal and limited-time items planned to drive excitement.
Operational improvements and technology adoption
Enhanced operational effectiveness through targeted outlier programs, waste management, and improved accountability among managers.
Simplified POS and KDS systems reduced food and beverage errors, leading to double-digit declines in comps.
Piloting an AI-driven activity-based labor model (ABLM) in 20 restaurants, showing improved guest metrics and labor savings, with plans for broader rollout in 2025.
AI initiatives may expand to prep and ordering once labor forecasting is fully optimized.
Marketing and brand positioning
Marketing efforts are focused and targeted, leveraging the Pizookie Meal Deal and new product launches to drive traffic and social engagement.
Plans to increase consistency in social, influencer, and cultural marketing as menu innovation continues.
Emphasis remains on foundational improvements and value rather than competing on share of voice or price promotions.
Pizookie Meal Deal evolution strategy
ABLM: What are its benefits and rollout challenges?
Off-premise business: Key improvement areas
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Next BJ's Restaurants earnings date
Q3 202530 Oct, 2025
Next BJ's Restaurants earnings date
Q3 202530 Oct, 2025
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Frequently asked questions
BJ's Restaurants Inc is a casual dining restaurant chain offering a wide variety of food and beverages, including signature deep-dish pizzas, craft beers, and American cuisine. The company operates a network of restaurants across the United States, providing dine-in, take-out, and delivery services. BJ's Restaurants Inc is headquartered in Huntington Beach, California, and its shares are listed on the NASDAQ.
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