BJ's Restaurants (BJRI) investor relations material

Industry and consumer trends

• Strong traffic-driven growth observed across age, income, and geography, with little consumer stress evident.

• Durable, experience-based social dining occasions are prioritized by consumers over convenience meals.

• Full-service restaurants investing holistically in product, service, and atmosphere are outperforming peers.

• Food away from home is not seen as directly competing with at-home meals for social occasions.

Operational and menu strategy

• Success attributed to a combination of operational improvements, menu innovation, and facility investments.

• Menu upgrades focused on pizza, burgers, and chicken sandwiches, with future plans for steaks, slow roast, shareables, and salads.

• New brand standards and restaurant prototypes will launch, enhancing the total guest experience.

• AI-driven labor models and process optimizations are improving throughput and efficiency.

Marketing and loyalty initiatives

• Marketing spend will grow in dollar terms but remain flat as a percentage of sales, with a shift toward social and word-of-mouth channels.

• Loyalty program changes now incentivize repeat visits, increasing active loyalty base and visit frequency.

• Loyalty members visit nearly twice as often as non-members, driving higher engagement.