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Boozt (BOOZT) investor relations material

Boozt Q2 2025 earnings summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Q2 2025 earnings summary15 Aug, 2025

Executive summary

  • Q2 2025 revenue was flat in local currency but declined 3% to SEK 1,823 million, with Booztlet.com growing 14% and Boozt.com declining 6% amid weak Nordic demand and reduced promotions.

  • Adjusted EBIT margin fell to 3.4%, down 1.5 percentage points year-over-year, mainly due to lower gross margin from clearance sales and higher marketing costs.

  • Free cash flow more than doubled to SEK 186 million, supported by inventory clearance and a SEK 100 million customs repayment from Norway.

  • Share buybacks reached SEK 109 million of a planned SEK 200 million, with the program set to expand to SEK 300 million.

  • Approximately 300,000 new customers were acquired in Q2, with Booztlet.com’s active customer base up 19% to over 1 million.

Financial highlights

  • Q2 2025 net revenue: SEK 1,823 million, down 3% year-over-year; H1 2025 net revenue: SEK 3,475 million, flat year-over-year.

  • Gross margin: 39.1%, down 2.7 percentage points year-over-year, mainly due to clearance sales and currency impact.

  • Adjusted EBIT margin: 3.4%, down from 4.9% last year; adjusted EBIT: SEK 62 million.

  • Free cash flow: SEK 186 million, up from SEK 90 million last year.

  • Net cash position: SEK 75 million at quarter end, down from SEK 297 million last year.

Outlook and guidance

  • Full-year 2025 guidance unchanged: net revenue growth of 0% to 6% and adjusted EBIT margin of 4.5% to 5.5%.

  • Free cash flow for 2025 guided at least SEK 500 million.

  • CAPEX for 2025 guided at SEK 150–170 million; major expansion investments of SEK 500 million deferred by 1–2 years.

  • Currency headwind now 2% (down from 3% in April); margin headwind about 1 percentage point.

  • Workforce realignment expected to yield up to 0.5 percentage point positive impact on adjusted EBIT margin for 2025.

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Frequently asked questions

Boozt.com is an online fashion, clothing and accessories store that sells products from leading international, national and local brands. Apart from other brand products, Boozt designs its products in-house and sells through its own e-commerce stores across Europe under the Boozt brand. The company also sells its private label offering, named BlueMercury, through retailers across multiple countries. Their vision is to become a leading fashion and lifestyle company that creates individualized experiences for people to discover and enjoy.

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