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BRC Inc., also known as Black Rifle Coffee Company, is a veteran-owned coffee company that specializes in premium, small-batch roasted coffee. The company offers a variety of coffee products, including whole beans, ground coffee, and ready-to-drink options, which are sold through both e-commerce platforms and retail outlets. In addition to coffee, BRC sells branded merchandise such as apparel and accessories. The company focuses on serving the veteran and first responder communities, often incorporating themes of military service into its branding. The company is headquartered in Salt Lake City, Utah, USA, and its shares are listed on the NYSE.