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Investor Relations14 Oct 2025
Boost Your Earnings Season Strategy With Real‑Time Alerts
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Desenio Group (DSNO) investor relations material
Desenio Group Q2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2025 earnings summary16 Jul, 2025
Executive summary
Net sales declined by 11.2% year-over-year in Q2 2025 to SEK 147.3 million, with a gross margin stable at 83.6%.
Adjusted EBITA margin fell to 2.1% from 3.8% in Q2 2024; operating profit (EBIT) was SEK -253.2 million due to a SEK 250 million goodwill impairment.
Cash flow from operating activities improved to SEK -7.2 million from SEK -48.0 million in Q2 2024.
Major board and management changes occurred, including the appointment of an interim CEO and a new board following a bond restructuring and capital structure overhaul.
The company is implementing a new organizational model and strategy to return to growth amid changing digital marketing dynamics.
Financial highlights
Q2 net sales: SEK 147.3 million (down 11.2% year-over-year); H1 net sales: SEK 353.4 million (down 10.5%).
Q2 adjusted EBITA: SEK 3.1 million (down 51.1%); H1 adjusted EBITA: SEK 24.6 million (down 15.9%).
Q2 EBIT: SEK -253.2 million (including SEK 250 million goodwill impairment); H1 EBIT: SEK -260.2 million.
Q2 cash flow from operating activities: SEK -7.2 million; H1: SEK -40.0 million.
Earnings per share improved to SEK -0.09 in Q2 from SEK -0.16 year-over-year.
Outlook and guidance
Management is focused on returning to growth through a new organizational model and capabilities, with high expectations for improvement.
The company is adapting its marketing approach in response to shifts in digital channels and influencer effectiveness.
Restructured financial position and new strategy are expected to support future growth.
How will Desenio adapt to new customer channels?
Assess impact of bond restructuring on shareholders.
Explain goodwill impairment's effect on Swedish ops.
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Next Desenio Group earnings date
Q3 202523 Oct, 2025
Next Desenio Group earnings date
Q3 202523 Oct, 2025
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Frequently asked questions
Desenio Group is an online-based direct-to-consumer company that provides affordable art and interior accessories to tens of thousands of customers every day. Since 2010, Desenio has specialised in producing one-of-a-kind, hand-painted wall murals from unique paintings that consumers have found in museums and homes all over the world. The company was founded in 2010 and is based in Stockholm, Sweden.
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