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Direct Digital Holdings, Inc. (DRCT) is an integrated platform specializing in programmatic advertising services, focusing on both the buy-side and sell-side of the digital advertising ecosystem. The company's comprehensive suite includes advertising technology, data-driven campaign optimization, and other solutions aimed at addressing the needs of underserved and less efficient markets. The company processes billions of impressions and auction bid requests each month through its proprietary platforms, including the Colossus SSP for the sell-side and Huddled Masses for the buy-side, aiming to drive higher ROI for its clients. Direct Digital Holdings is headquartered in Houston, Texas, and its shares are listed on the Nasdaq.