Direct Digital Holdings (DRCT) investor relations material

Business overview and strategy

• Operates a leading advertising and marketing technology platform serving brands, agencies, and publishers across the digital ecosystem.

• Focuses on the underserved middle market and growth audiences, leveraging a founder-led team with deep B2C and B2B expertise.

• Offers a comprehensive suite of services including digital marketing, SEO/SEM, media planning, analytics, and programmatic media buying.

• Combines sell-side intelligence and data with end-to-end programmatic technology to maximize marketing ROI for clients.

• Aggregated operations into a single segment in 2026 to streamline offerings and drive growth.

Market opportunity and positioning

• Targets a massive, fragmented U.S. digital advertising market projected to reach $338B by 2026, with strong double-digit CAGR across digital, programmatic, and CTV segments.

• Positioned to serve both blue-chip and middle market advertisers, as well as multicultural and general market publishers.

• Recognized as the ninth Black-owned company to go public in the U.S.

Financial performance and growth

• Achieved consistent double-digit revenue growth from 2018 to 2023, reaching $157.1M in 2023.

• Revenue dipped in 2024 and 2026 due to paused engagement from key sell-side customers following negative reports, but a clear strategy is in place to return to growth.

• 1H26 revenue was $14.5M (down 21% YoY), gross profit $4.9M (34% margin), operating expenses $11.1M, and net loss $9.2M, with improvements in operating loss and net loss compared to 1H25.

• Adjusted EBITDA for 1H26 was $(4.9)M, reflecting ongoing operational adjustments.