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Direct Digital Holdings (DRCT) investor relations material
Direct Digital Holdings SEO filing summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.SEO filing summary17 Nov, 2025
Company overview and business model
Operates a full-service advertising and marketing platform, providing ad technology and data-driven campaign optimization for brands, agencies, and middle-market businesses across both sell- and buy-side digital advertising ecosystems.
Sell-side business (Colossus Media) offers a programmatic platform for automating ad inventory sales, with reach across general and multicultural media, web, mobile, and connected TV.
Buy-side business (Orange 142) delivers technology-enabled advertising solutions to clients in sectors like travel, education, energy, healthcare, and financial services, focusing on small and mid-sized businesses.
Recent unification of buy-side businesses Orange 142 and Huddled Masses to enhance offerings.
Financial performance and metrics
As of November 13, 2025, 20,431,828 shares of Class A Common Stock were outstanding, with 19,224,146 held by non-affiliates.
Since the commencement of the New Circle agreement, 11.3 million shares sold for approximately $8.9 million.
The company’s financial statements include a going concern explanatory paragraph from its auditor.
Use of proceeds and capital allocation
May receive up to $100 million in gross proceeds from sales to New Circle under the Purchase Agreement.
Net proceeds intended to reduce outstanding debt (if required by debt agreements) and for general corporate purposes, including working capital.
No assurance all shares will be issued or that full $100 million will be raised.
What is the primary strategy for Nasdaq bid price compliance?
How do Series A Preferred Stock terms impact common equity?
What is the expected cash realization from New Circle deal?
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Next Direct Digital Holdings earnings date
Q4 202525 Mar, 2026
Next Direct Digital Holdings earnings date
Q4 202525 Mar, 2026
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Frequently asked questions
Direct Digital Holdings, Inc. (DRCT) is an integrated platform specializing in programmatic advertising services, focusing on both the buy-side and sell-side of the digital advertising ecosystem. The company's comprehensive suite includes advertising technology, data-driven campaign optimization, and other solutions aimed at addressing the needs of underserved and less efficient markets. The company processes billions of impressions and auction bid requests each month through its proprietary platforms, including the Colossus SSP for the sell-side and Huddled Masses for the buy-side, aiming to drive higher ROI for its clients. Direct Digital Holdings is headquartered in Houston, Texas, and its shares are listed on the Nasdaq.
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