Douglas (DOU) investor relations material

Market position and strategy

• European premium beauty leader across 22 countries, with >90% brand awareness, €4.6bn FY 2024/25 revenue and >1,900 stores; market shares of 26.7% overall and 25.1% in e-commerce.

• “Let it Bloom” strategy centers on premium beauty destination leadership, a relevant differentiated assortment, seamless omnichannel and a united foundation for sustainable, profitable growth.

• The European premium beauty market is growing, led by Southern and Central Eastern Europe; demand weakened in Germany and the Netherlands and was flat in France, while price sensitivity and e-commerce competition increased.

Omnichannel and stores

• ~75% of customer journeys involve a store; digital-only journeys are <24%. Omnichannel customers average €321 annual spend and shop 4.8x as frequently.

• Q3 2025/26 cross-channel activity grew YoY: Click & Collect +4.1%, Click & Collect Express +37.7% and in-store orders +5%; Click & Return has been piloted in Austria since April.

• Store network at 30 June stood at 1,967, including franchise; Q3 included 15 openings, 19 closings and 19 refurbishments, including relocations.

• Supply-chain transformation progressed with 6 of 7 OWACs operational; NOWAC transitioned to SAP EWM and began handling the Central Europe cluster, while BENE OWAC B2C go-live was planned for August 2026.

Categories and brands

• Q3 category performance was mixed: fragrance -3.4%, skincare -4.2%, makeup +1.7%, haircare +18.0% and accessories -7.8%.

• Exclusive brands delivered +14.7% Q3 sales growth and ~9% of sales; exclusive and selective brands were the leading growth drivers across categories.

• Fragrance declines reflected market trends; skincare remained challenged as demand concentrated on select trend brands, while makeup and haircare grew, with haircare momentum from Kérastase and Lolavie.