Five Below (FIVE) investor relations material

Strategic focus and business evolution

• Leadership emphasized a renewed focus on customer segments, especially Gen Alpha, Gen Z, and millennial parents, driving product and merchandising strategies.

• Product assortment shifted to curated storytelling and full-range merchandising, supported by enhanced social media engagement and the appointment of a Chief Marketing Officer.

• Store experience investments included labor, visual merchandising, simplified pricing, and integrating higher price point items (Five Beyond) into the main assortment.

• Store layout changes feature a new World of Play concept, moving tech sections forward, and creating contiguous worlds for different customer segments.

• The company is leveraging marketing and customer data capture to build direct relationships and drive loyalty, with early-stage CRM and loyalty initiatives underway.

Growth strategy and market expansion

• Clear runway to over 3,500 stores in the U.S., with high conviction in unit growth and a focus on quality locations over quantity.

• Expansion into new markets like the Pacific Northwest has been successful, aided by opportunistic real estate acquisitions.

• High single-digit unit growth is targeted, with new store productivity in the upper 90% range and no capital constraints limiting expansion.

• Remodels and new store formats require modest capital investment, with deployment paced to align with operational priorities.

• The toy category is a major growth driver, with broad generational appeal and strong engagement through trends and collectibles.

Financial performance and capital allocation

• Five consecutive quarters of double-digit comparable sales growth, attributed to agility in merchandising and marketing.

• Profit growth is expected to outpace top-line growth due to the business model's efficiency and ongoing productivity improvements.

• Over 75% of capital is allocated to growth initiatives, including new stores, store experience, and supply chain investments.

• A new $600 million share repurchase authorization reflects strong liquidity and confidence in future performance.

• Tariff tailwinds and fuel headwinds are expected to offset each other in the near term, with stable product costs due to strong vendor relationships.