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JD.com (JD) investor relations material

JD.com Q2 2026 earnings summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Q2 2026 earnings summary13 Aug, 2026

Executive summary

  • Net revenues for Q2 2026 were RMB 346.4 billion, down 2.9% year-on-year, mainly due to a high base effect in electronics and home appliances.

  • Non-GAAP net income attributable to ordinary shareholders rose to RMB 8.93 billion, with a non-GAAP net margin of 2.6%.

  • Profitability gains were driven by JD Retail margin expansion and narrowing losses in New Businesses, especially JD Food Delivery.

  • Maintained healthy user momentum with double-digit growth in MAU, active customers, and plus members, while improving marketing efficiency.

  • Strategic focus shifted from rapid user acquisition to elevating user quality and lifetime value, with diversified services boosting engagement.

Financial highlights

  • Free cash flow for the last 12 months reached RMB 31.8 billion, up from RMB 10 billion a year ago.

  • Group gross margin expanded by 1.2 percentage points year-on-year to 17.1%, near an all-time high.

  • Net product revenues declined 5.4% year-on-year, while net service revenues grew 6.8%.

  • Adjusted operating cash flow for TTM Q2 2026 was RMB 59.0 billion.

  • Capital expenditures for TTM Q2 2026 totaled RMB 12.7 billion.

Outlook and guidance

  • Expect JD Retail to return to positive top-line growth in Q3 and accelerate into the second half as base effects normalize.

  • Electronics and home appliances category anticipated to recover as price pressures are mitigated and product innovation advances.

  • General merchandise expected to maintain healthy growth, supported by operational excellence, user growth, and platform ecosystem improvements.

  • Confident in sustaining expanding profit trajectory and achieving high single-digit margin target over the long term.

  • Strategic investments in Joybuy and Jingxi remain on track.

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Frequently asked questions

Chinese E-Commerce Giant

JD.com, also known as Jingdong, is a Chinese e-commerce company with multinational operations. It is one of the largest B2C online retailers in China by transaction volume and revenue, offering a wide variety of products including electronics, apparel, and home goods. JD sets itself apart with a commitment to quality, authenticity, and a logistics network that ensures quick and reliable delivery. The company is headquartered in Beijing, China, and its shares are traded on both the Nasdaq and the SEHK.

Liu Qiangdong

Liu Qiangdong's journey to becoming the founder of JD.com is a remarkable tale of perseverance and determination. Coming from a humble background, Liu was born into a poor farming family in rural China. Despite the financial challenges, he was committed to education as a path to a better life. Liu excelled academically, eventually securing a place at Renmin University of China in Beijing. After graduation, he began his foray into retail with a small store selling magneto-optical products. The transition from a physical storefront to an online platform, which eventually became JD.com, If you’re looking to learn more about the history of JD and the story of Liu Qiangdong, this article is a fantastic place to start. Today, JD is one of the largest companies of its kind in the world and is often compared to the likes of Alibaba and Amazon.

A Masterclass in Logistics

JD.com's logistics network is a critical component of its business model, representing one of the most advanced and extensive systems in China's e-commerce sector. The company operates over 800 warehouses, encompassing a vast area, and has developed an efficient last-mile delivery network that reaches a majority of China's population. Notably, JD.com is focused on driving its logistics solutions forward and has made several investments in automation and technology, including the use of drones, autonomous vehicles, and state-of-the-art warehousing technologies. While the company's logistics network extends far beyond Chinese borders, its most efficient and advanced solutions can be found in its home country.

The Business Models

JD.com has a direct sales model, where it maintains control over the entire supply chain from procurement to delivery. It also has a marketplace platform that allows third-party sellers to sell their products on JD's website, expanding their product offerings.