Magazine Luiza investor relations material

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Magazine Luiza S.A. engages in the retail sale of consumer goods. It operates through the following business segments: Retail, Multi-Channel and Financial Services.  Retail segment offers products directly to consumers through its retail stores in Brazil and online store Multi-Channel segment sells products through the Magazine Luiza Beauty e Perfumaria stores, Ponto Frio and Casas Bahia stores (through a third party distributor), as well as other sales channels such as, and through when customers purchase products through these channels on their own initiative or with the assistance of Magazine Luiza's call center agents responsible for calling potential customers during their work hours to invite them to visit Magazine Luiza's physical and virtual stores without expressly disclosing that they are employed by Magazine Luiza, regardless of the customer response to their solicitation.

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