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Purefun Group is a consumer e-commerce company based in Sweden, specializing in the sale of sexual health products, including contraceptives, condoms, adult toys, massage oils, and lubricants. In addition to its e-commerce operations, Purefun Group engages in property rental, warehousing, and logistics services. The company has expanded its portfolio to include over ten local online stores across various segments such as sexual wellness, pet accessories, and party supplies. Purefun Group is headquartered in Helsingborg, Sweden, and its shares are listed on the Nasdaq First North Growth Market.