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Sonetel (SONE) investor relations material
Sonetel Q2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2025 earnings summary25 Sep, 2025
Executive summary
Revenue grew by 33% year-over-year to 15.7 MSEK for January–June 2025, with strong growth in customer base and recurring revenues.
EBITDA more than doubled to 5.8 MSEK, and operating income turned positive at 1.8 MSEK from -1.1 MSEK.
Net income before tax improved to 1.3 MSEK from -2.3 MSEK, and cash flow from operations rose to 5.0 MSEK.
Active subscription customers increased by 49% to 29,068, and ARR grew by 27% to 26.1 MSEK.
Major AI-driven transformation improved efficiency and scalability, with AI now automating 75% of customer interactions.
Financial highlights
Gross margin increased to 78% from 74% year-over-year.
SaaS Rule of 40 index reached 70%, indicating strong balance between growth and profitability.
Cash position at period end was 1.2 MSEK, up from 0.3 MSEK.
Customer acquisition cost (CAC) dropped to 137 SEK from 170 SEK, with payback time under one month.
Premium and Business customers grew by 84%, now representing 38% of service revenues.
Outlook and guidance
Sustained high inflow of new customers, about three times higher than the same period last year, is expected to drive continued ARR and revenue growth.
Ongoing investments in AI and new mobile apps aim to further improve customer experience and operational efficiency.
Focus remains on increasing conversion to higher-value plans and reducing churn.
Address AI bot limitations and customer churn
Detail Premium/Business upgrade strategy
Sustaining customer inflow post-Skype effect?
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Q3 2025 Transition Period25 Nov, 2025
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Frequently asked questions
Sonetel offers communication solutions for small businesses, including cloud-based telephony, virtual numbers, and customer engagement tools. The company provides international calling and messaging services designed to support global outreach and customer support. Its services are delivered through digital platforms. The company is headquartered in Stockholm, Sweden, and its shares are listed on the STO.
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