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Edge16 Oct 2026
Winner, Winner: The Chicken McNugget Story
How a 1940s breeding contest, a Cornell food scientist, and a hedge by Ray Dalio helped McDonald's turn the Chicken McNugget into a fast-food icon.
Sonetel
Sonetel (SONE) investor relations material
Sonetel Q2 2026 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2026 earnings summary25 Aug, 2026
Executive summary
Net sales for Q2 2026 decreased by 16% to SEK 7.6 million compared to Q2 2025, reflecting normalization after the extraordinary Skype-driven demand surge in 2025.
Annual recurring revenue (ARR) for H1 2026 declined by 2% to SEK 25.3 million, mainly due to a single large wholesale customer reducing their number holdings.
The number of active paying customers increased by 11% year-over-year to 32,133, with customer acquisition cost (CAC) dropping to SEK 46 from SEK 137.
Product development focused on new mobile apps and a new web portal, aiming to improve conversion, retention, and customer satisfaction.
Financial highlights
Q2 2026 net sales: SEK 7.6 million (-16% YoY); H1 2026 net sales: SEK 15.0 million (-4% YoY).
Gross margin improved to 81% in Q2 (from 77% YoY) and 79% for H1 (from 78%).
EBITDA margin: 34% in Q2 (36% YoY); 31% for H1 (37% YoY).
Operating income for H1: SEK 0.4 million (SEK 1.8 million YoY); pre-tax profit: SEK 0.0 million (SEK 1.3 million YoY).
Cash flow from operations: SEK 3.8 million for H1 (SEK 5.0 million YoY); cash at period end: SEK 0.2 million (SEK 1.2 million YoY).
Outlook and guidance
Customer inflow remains double pre-Skype levels, with further growth expected as new apps and the customer portal roll out.
Cost adjustments, including staff reductions, are expected to yield full effect in H2 2026, with annual savings of SEK 1.2–1.5 million.
The new customer portal is scheduled to go live in September 2026, supporting improved onboarding and customer journey.
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Latest events from Sonetel
- 54% customer growth and 15% ARR increase, but margins and net income declined.SONE
Q1 2026 - Record ARR and customer growth fueled by Skype migration and AI-driven efficiency.SONEQ4 2025
- ARR up 32%, net sales up 25%, and active customers up 62% year-over-year.SONETransition Period
- Revenue up 33% and ARR up 27% year-over-year, with strong AI-driven growth and profitability.SONEQ2 2025
- Flat revenue, deeper loss, but AI strategy and new capital target renewed growth.SONEH2 2024
- Revenue, ARR, and premium customer growth drive optimism for 2025.SONEH1 2025
Next Sonetel earnings date
Q3 202624 Nov, 2026
Sonetel
Next Sonetel earnings date
Q3 202624 Nov, 2026
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Frequently asked questions
Sonetel offers communication solutions for small businesses, including cloud-based telephony, virtual numbers, and customer engagement tools. The company provides international calling and messaging services designed to support global outreach and customer support. Its services are delivered through digital platforms. The company is headquartered in Stockholm, Sweden, and its shares are listed on the STO.