Stagwell (STGW) investor relations material

AI and technology strategy

• AI and technology are central to the business model, with a dedicated engineering team driving innovation in marketing products.

• The company is launching headline AI-based products and is positioned for digital transformation.

• Focus has shifted from M&A to building proprietary AI applications, leveraging in-house engineering talent.

• Partnerships, such as with Palantir, are enabling co-development of advanced marketing tools.

• The Machine (MOOS) and SATS are being deployed as enterprise solutions, integrating with client tech stacks.

Market environment and client trends

• The marketing and advertising economy is described as the healthiest since 2022, with steady digital growth and no major client pullbacks.

• Digital marketing is expected to grow close to 10% this year, with sports and gaming sectors showing strong trends.

• Clients are actively pursuing digital transformation, especially AI integration, resulting in a record pipeline.

• The company is seeing normal client behavior, with ongoing pitches and contract awards.

Scale, consolidation, and new business

• Industry consolidation has left only four major players capable of global campaigns, increasing opportunities for large-scale contracts.

• The business is scaling with a record amount of new business and several large pitches nearing completion.

• The pipeline for pitches has grown from $300 million to an expected $1.6 billion, with a focus on expanding the sales team.