Superior Group of Companies (SGC) investor relations material

Business overview and segment performance

• Operates three diversified segments: Healthcare Apparel, Branded Products, and Contact Centers, each with significant addressable markets and demonstrated organic growth.

• 2025 revenue reached $566 million, up from $377 million in 2019, with a 7% annual growth rate; business has more than doubled since 2015 at a 10% CAGR.

• Contact Centers is the most profitable and fastest-growing segment, with a 17% sales CAGR and 10% EBITDA margin.

• Maintains a solid balance sheet, uninterrupted dividend since 1977, and strategic capital allocation including share repurchases and organic investments.

• Strategic acquisitions continue to be evaluated, especially in Branded Products and Contact Centers.

Strategic initiatives and leadership changes

• Recent strategic hires in Contact Centers aim to strengthen sales leadership and operations, supporting pipeline conversion and geographic expansion.

• New Healthcare Apparel leadership brought in to drive merchandising, supply chain improvements, and a more focused, profitable assortment.

• Expect benefits from Healthcare Apparel initiatives to materialize by mid-to-late 2027, following inventory right-sizing and assortment changes.

• Branded Products segment has gained market share despite macro pressures, aided by technology and supply chain advantages.

• Sales team productivity enhanced by AI-driven automation, allowing more time for selling and faster customer response.

Technology and AI adoption

• Early and extensive AI adoption in Contact Centers, with multiple layers of AI improving customer satisfaction, efficiency, and agent coaching.

• Over 140 AI initiatives underway across the organization, including analytics, automation, and customer experience enhancements.

• AI-driven automation in Branded Products enables rapid product curation and order processing, giving a competitive edge.

• AI initiatives are led directly by the CEO, with dedicated teams and interns accelerating project delivery.

• Technology investments have reduced back-office workload and increased sales capacity.