TBO Tek (TBOTEK) investor relations material

Key AI-driven threats and industry disruption

• AI agents may replace traditional travel booking channels, threatening OTAs and B2C platforms by bypassing their interfaces and value propositions.

• As AI bots become demand channels, marketing budgets may shift from SEO and sponsored listings to AI platforms, diluting the competitive advantages of UI/UX and search rankings.

• B2B travel players are less affected by AI-driven demand channel shifts, as their business does not rely on search engines.

Human advisors and luxury travel resilience

• Luxury and complex travel bookings, which require human reassurance and expertise, are less susceptible to AI disruption.

• High-value, multi-country itineraries and premium travelers continue to prefer human advisors for their lived experience and personalized service.

• Offline luxury travel businesses, such as Classic Vacations, demonstrate strong resilience with high average booking sizes and a predominantly offline model.

• Curated luxury programs and connected trips tools empower agents to deliver exclusive, high-touch experiences that AI cannot easily replicate.

Platform value and structural moats

• The commoditization of software through AI threatens platforms whose value lies mainly in their front-end or software complexity.

• Sustainable differentiation comes from deep integrations, global supply relationships, payment infrastructure, and compliance layers that are difficult to replicate.

• A large, global network of agents and suppliers, multi-currency payment rails, and round-the-clock multilingual support create a robust competitive moat.