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Investor Relations14 Oct 2025
Boost Your Earnings Season Strategy With Real‑Time Alerts
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Weibo (WB) investor relations material
Weibo Q2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2025 earnings summary14 Aug, 2025
Executive summary
Q2 2025 revenues reached $444.8M, up 2% year-over-year, with ad revenues at $383.4M, also up 2% year-over-year, driven by solid advertising trends and robust AI-powered search engagement.
MAUs hit 588M and DAUs 261M in June 2025, with a net addition of 5M users year-over-year.
Alibaba-related ad revenues rose 10% due to e-commerce festival demand.
Strategic focus on user value, trending topics, and entertainment, with major upgrades to recommendation and search functions using large language models.
Value-added service revenues were $61.4M, with a slight year-over-year decline.
Financial highlights
Net income attributable was $143.2M, up 13% year-over-year, with a net margin of 32% versus 29% last year.
Non-GAAP operating income was $161.8M, with a non-GAAP operating margin of 36%.
Income from operations was $145.6M, up 8% year-over-year, with a 33% operating margin.
Diluted EPS was $0.54; non-GAAP diluted EPS was $0.54, up from $0.48 year-over-year.
Cash, cash equivalents, and short-term investments totaled $2.11B as of 06/30/2025, down from $2.35B at year-end due to long-term investments and dividend payments.
Outlook and guidance
Expect tough year-over-year comparison in Q3 due to last year's Olympics and conservative ad budgets in construction-related industries.
E-commerce, automobile, and healthcare sectors expected to maintain strong growth; FMCG, cosmetics, luxury, and cell phone industries face pressure.
Focus remains on expanding advertiser coverage and integrating AI to improve ad inventory and eCPM.
How does Weibo plan to commercialize intelligent search?
What drove the increase in eCPM for feed ads?
What is the outlook for FMCG ad revenue growth?
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Next Weibo earnings date
Q3 202518 Nov, 2025
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Frequently asked questions
Weibo Corporation operates a prominent social media platform in China, offering users the ability to create, share, and discover content across multiple formats, including text, images, video, and live streams. The company primarily operates through two business segments: Advertising and Marketing Services, which provide customized advertising solutions, and Value-Added Services, which include membership offerings, social e-commerce, and online games. The company is headquartered in Beijing, China, and its shares are listed on the NASDAQ.
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