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Wetteri (WETTERI) investor relations material
Wetteri CMD 2025 summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.CMD 2025 summary27 Nov, 2025
Strategic direction and market context
The updated strategy aims for a profitability turnaround in 2025, followed by profitable growth through 2028, emphasizing both organic and selected inorganic expansion.
The business model shifts from aggressive new car growth to a balanced approach, prioritizing used car sales, service efficiency, and digitalization, while addressing industry trends like consolidation, electrification, and agency models.
The company targets being Finland's most recommended full-service car dealership by 2028 and prioritizes excellent customer experience and sector expertise.
Each business segment—passenger cars, maintenance services, and heavy equipment—has specific growth and profitability targets.
Used car business targets both organic and inorganic growth, especially in major metropolitan areas.
Financial targets and guidance
Annual organic revenue growth target is set at over 10% for 2026–2028, with adjusted operating profit at 3% of revenue and an equity ratio of at least 25%.
Used car sales volume to be doubled from 2025 levels by 2028.
Cost structure to be streamlined, with annual personnel cost savings of approximately €4 million from 2026.
Net interest-bearing debt reduced by €35.5 million in 2025, with further optimization of inventory turnover and financing limits.
Dividend policy will be reviewed during the strategy period.
Business development and operational focus
Four strategic priorities: profitable growth in branded business, doubling used car sales, top industry talent, and excellent customer experience.
Strategy will be executed in two phases: Turnaround (2025–2026) focusing on restructuring and cost efficiency, and Profitable Growth (2026–2028) targeting organic and inorganic growth, especially in used cars and value-added services.
Recent investments in brand representation (e.g., Mercedes-Benz, Skoda, BYD) and expansion into new regions support growth.
Service and repair business is a cornerstone of profitability, with focus on digital booking, process optimization, expanding electric vehicle services, and EV training.
Digitalization initiatives include omnichannel customer journeys, AI integration, and enhanced data analytics for sales and aftersales.
How to double used car sales by 2028?
New car brand selection criteria?
Funding consolidation while reducing indebtedness.
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Next Wetteri earnings date
Q4 202513 Mar, 2026
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Frequently asked questions
Wetteri Oyj is a Finland-based company engaged in the automotive retail and services sector. The company operates a network of car dealerships offering new and used vehicles from multiple brands, along with related services such as financing, leasing, maintenance, and repair. Wetteri also provides spare parts and accessories, supporting both individual consumers and corporate clients. Its operations cover various regions across Finland, combining in-person and digital sales channels. The company is headquartered in Oulu, Finland, and its shares are listed on the NASDAQ OMX Helsinki.
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