adidas (ADS) AGM 2026 summary

Opening remarks and agenda

• Leadership expressed pride in recent achievements and set a positive, forward-looking tone for the meeting.

• Celebrated historic sports milestones and brand visibility in major global events.

Financial performance review

• Achieved 13% currency-neutral growth, with double-digit increases across all regions and channels.

• Gross margin reached a record 51.6%, with operating profit at EUR 2.056 billion, up 54%.

• Net profit per share rose 67% to EUR 4.90; inventories increased to support major events like the World Cup.

• Strong investment in retail, digital infrastructure, and disciplined cost management maintained profitability.

• S&P and Moody's affirmed strong investment-grade ratings with a stable outlook.

Dividend announcements

• Proposed dividend increased from EUR 2.00 to EUR 2.80 per share, totaling EUR 500 million payout.

• Announced a EUR 1 billion share buyback, with half already completed.