AdUX (ADUX) H1 2026 earnings summary

Executive summary

• Revenue for H1 2026 was €10.6M, down 5% year-over-year, reflecting resilience amid a challenging digital advertising market.

• EBITDA reached €1.3M (12.4% margin), a 24% decrease from H1 2025, with net income at €0.3M, down 61% year-over-year.

• Operational discipline and focus on higher-margin products helped mitigate the impact of market downturns and gross margin pressure.

Financial highlights

• Gross margin declined 13% to €4.4M due to market downturn and pricing pressure.

• Operating profit was €0.7M, a 42% decrease from H1 2025.

• Cash and cash equivalents dropped to €0.2M from €2.4M at year-end 2025, reflecting cash centralization and advances within the group.

Outlook and guidance

• Continued strict cost control and prioritization of higher-margin products are expected to preserve profitability.

• Commercial focus will intensify on the French market, especially retail advertisers, as the main driver of resilience.