AGCO (AGCO) AGCO 2026 Technology Event summary

Strategic positioning

• Shift from equipment sales toward an open farm technology platform spanning connected machines, data and services; retrofit-first adoption reaches farmers without waiting for replacement cycles.

• FarmENGAGE and Panorama connect mixed fleets and share machine and agronomic data; PTx serves 100+ machine brands, with 65% of revenue from non-AGCO equipment and one-third from retrofit.

• FarmerCore combines mobile, digital and on-farm service, remote diagnostics and over-the-air updates to bring support closer to farmers and reduce downtime.

• Labor shortages, difficulty turning farm data into decisions and input costs are key farmer challenges addressed by autonomy, data tools and precision applications.

Machinery, dealer reach and farmer outcomes

• North American dealers perform 65% of on-farm service work, with leading dealers at 75%; their NPS is 4.5 points higher and market share 1.5 points higher.

• Combined Fendt and Massey Ferguson large-tractor share in the U.S. and Canada reached ~11%, up from ~5% in 2017; Fendt awareness rose from 53% in 2018 to 74% in 2024.

• Fendt highlights include 10%–30% fuel savings in cited cases, a three-year bumper-to-bumper warranty and >90% customer fill rate; new machines from 2026 include PTx guidance, telemetry and FarmENGAGE.

• FarmerCore includes three-year bumper-to-bumper maintenance and repair coverage, with a loaner if downtime exceeds 24 hours.

• Illustrative net farm income gains for a 6,000-acre Midwest corn and soybean farm: +9% with Fendt MOMENTUM Planter and Arrow Tube, +9.2% with SymphonyVision products and +14.6% with OutRun products.

PTx growth and economics

• Four growth engines are dealer expansion, OEM growth, new products, and FarmENGAGE and Panorama mixed-fleet management; target remains $2bn in annual PTx revenue by 2029.

• More than 90 elite dealers are expected to expand to several hundred over the next couple of years; the network also includes 300+ AGCO dealers and 200+ CNH dealers.

• PTx generated ~$860m last year and was expected to generate ~$860m or slightly higher this year; gross margins are more than double the company average, in the high 20s, while operating margins remain below target amid SG&A and R&D costs.

• PTx reaches the installed base across brands, with retrofit payback under 24 months; recurring subscriptions and annual OutRun hour packages are positioned to build retention and recurring revenue.