Asahi Co (3333) Investor presentation summary

Business environment and company history

• Transitioned from toy and children's vehicle manufacturer to leading bicycle specialty retailer, expanding into SPA and e-commerce since 1989.

• Japanese new bicycle market has halved since 2011, but electric-assist bicycle share is rising, now at 14%.

• Government policies are promoting bicycle use, supporting a gradual shift toward a bicycle society.

Mission, vision, and values

• Mission centers on enriching lives globally through bicycles, emphasizing safety, health, and environmental value.

• Vision is to be a lifelong partner for diverse bicycle users, focusing on customer excitement, safety, and convenience.

• Core values include social, customer, and economic value, aiming for sustainable corporate growth.

Review of previous medium-term plan

• Previous plan focused on SPA model, OMO strategy, and new store openings, but missed sales and profit targets due to market downturn and rising costs.

• E-commerce rate increased, but store expansion slowed due to high costs.

• Future direction includes less reliance on new store openings, stronger CRM, and investment in DX and human resources.