Bajaj Mobility (BMAG) Investor Presentation summary

Company overview

• Leading European manufacturer of premium motorcycles, focusing on brands like KTM, Husqvarna, GASGAS, and MV Agusta, with a strong presence in both motorcycles and e-bicycles.

• Operates a global dealer network with 4,800 motorcycle and 2,340 bicycle partners, supported by strategic alliances with Bajaj (India) and CFMOTO (China).

• 2023 revenue reached €2.7B (+9%), with ~382,000 motorcycles sold and over 6,000 employees as of June 2024.

• Recognized for ESG leadership, holding a low-risk rating and top regional and industry ESG rankings.

Brand and product strategy

• All brands positioned in the premium segment, emphasizing quality, innovation, and racing heritage.

• Motorcycle brands include KTM (racing/performance), Husqvarna (pioneering/smart), GASGAS (vibrant/playful), and MV Agusta (luxury/exclusive).

• E-bicycles offered under Husqvarna and GASGAS; Felt covers non-e-bicycles, focusing on premium and performance markets.

• Strategic focus on operational excellence, clear objectives, and leadership to drive earnings and shareholder value.

Global operations and partnerships

• Production and assembly network spans Austria, Italy, Spain, China, India, Brazil, Argentina, Colombia, and the Philippines.

• Bajaj partnership enables joint development and production of entry-level motorcycles, with Bajaj producing and selling KTM and Husqvarna in India and Indonesia.

• CFMOTO JV in China produces mid-class models and distributes KTM in China; PIERER Mobility distributes CFMOTO in Europe.