Borussia Dortmund (BVB) Investor presentation summary

Profile and investment positioning

• Member-owned and publicly listed; 243,000 members as of June 2026, 90m social followers and 81,365 stadium capacity.

• FY25/26 total group revenue was €460.5m and consolidated total operating proceeds were €537.2m; market capitalization was €358m as of 8 September 2026.

• Investment case centers on global brand reach, diversified revenue, international growth potential and the club's position between global and local football brands.

Strategy and growth initiatives

• Strategic priorities include sporting success, identifying high-potential players, engaging fans and partners, and maintaining responsible operations.

• Growth investments target men's and women's football facilities, a youth athletic center, and infrastructure for player development and performance.

• A health campus with AI-driven medicine, diagnostics, prevention and rehabilitation is planned to open in 2028 with University Hospital Essen.

• International expansion includes offices in New York, Shanghai and Singapore, alongside priority markets across the Americas, Europe and Asia.

• Management described a growth, lean and resilient approach, with an equity ratio above 50% and no new debt.

Business model and operating drivers

• FY25/26 revenue streams: advertising €157.9m, TV marketing €168.4m, match operations €50.3m, merchandising €38.7m, and conference, catering and miscellaneous €45.1m.

• Stadium operations reported 99% occupancy, 55,000 season tickets and 81,365 total capacity; matchday revenue was €50.3m in FY25/26.

• TV marketing represented 37% of FY25/26 sales; total TV revenue was €168.4m, including UEFA and FIFA distributions of 58%.

• Advertising revenue reached €157.9m in FY25/26; growth initiatives include international digital marketing, localized campaigns and expanded sponsorship and VIP hospitality.

• Transfer income was supported by a player-development and trading model; net transfer income was €59.3m in FY25/26, versus €37.8m in FY24/25.