Borussia Dortmund (BVB) Investor Presentation summary

Management and corporate structure

• Led by CEO Hans-Joachim Watzke, CFO Thomas Treb, CMO Carsten Cramer, and Dr. Robin Steden as Head of IR & Legal Counsel.

• Operates globally with offices in Dortmund, Shanghai, and Singapore, and a presence in over 30 countries.

• Group structure includes subsidiaries for merchandising, events, travel, academy, and Asia-Pacific operations.

• Shareholder structure is highly diversified, with free float at 67.24% and notable stakes held by Evonik, SIGNAL IDUNA, PUMA, and others.

• Governance includes a supervisory board, advisory board, and annual general meeting, ensuring oversight and strategic direction.

Market positioning and brand

• Recognized as one of the most successful and decorated football clubs in Europe, with 8 German championships and a Champions League title.

• Maintains a global brand with 56.5 million followers, 175,000 club members, and a strong digital presence.

• Owns and operates Germany’s largest stadium, SIGNAL IDUNA PARK, with a capacity of 81,365 and near 100% utilization.

• Bundesliga remains the best-attended European league, and BVB ranks 13th globally by revenue and 2nd in Germany.

• Positioned in the "sweet spot" of European football, balancing player development, financial returns, and consistent European competition access.

Business model and operations

• Core business pillars: sporting success, high-potential player development, brand/fan engagement, match operations, TV marketing, advertising, merchandising, and transfer deals.

• Virtuous cycle: Bundesliga performance ensures Champions League access, driving revenue and talent attraction.

• Strong youth academy and global scouting network, with a proven track record of developing and selling high-value players.

• Commercial network includes long-term sponsorships, merchandising, hospitality, and digital content, with a loyal and engaged fanbase.

• Comprehensive ESG strategy, including decarbonization, anti-discrimination, and sustainable merchandising initiatives.