2026 Jefferies Healthcare Services and Technology Conference
Logotype for Brookdale Senior Living Inc

Brookdale Senior Living (BKD) 2026 Jefferies Healthcare Services and Technology Conference summary

Event summary combining transcript, slides, and related documents.

Logotype for Brookdale Senior Living Inc

2026 Jefferies Healthcare Services and Technology Conference summary

15 Sep, 2026

Industry dynamics and market trends

  • Supply-demand imbalance persists, with occupancy growth seen across the sector and specific markets reaching 90–95%+ occupancy, limiting new supply due to high construction and labor costs.

  • New development is constrained by high material, labor, and borrowing costs, with existing communities often trading below replacement cost, discouraging new builds.

  • Aging population (80+ years) is growing at a 5% CAGR, further intensifying demand for senior living.

  • In some markets, senior living supply is shrinking as properties are repurposed for other uses.

  • Rate increases are now decoupled from Social Security COLA, with pricing power driven by occupancy and market dynamics.

Organizational and operational changes

  • Leadership overhaul included a new CEO, COO, and Chief Sales Officer, with a focus on operational alignment and accountability.

  • Business was streamlined by divesting over 100 communities, aligning operations, sales, and clinical functions under unified leadership.

  • New sales leadership emphasizes action-oriented strategies, energizing all staff to participate in sales activities and driving occupancy growth.

  • Organizational structure now features a single line of accountability from CEO to community level, improving empowerment and efficiency.

  • Expense management initiatives include labor optimization and cost controls on food and maintenance.

Financial performance and guidance

  • Full-year guidance reaffirmed, targeting 8–9% RevPAR growth and stable EBITDA despite slower-than-expected occupancy gains in early quarters.

  • Expense discipline and operational improvements are expected to support margin expansion in the second half of the year.

  • Corporate G&A and field leadership structures are set, with no significant changes anticipated as divestitures conclude.

  • Disposition program of underperforming assets is nearly complete, with most sales expected by Q3 and minimal drag anticipated going forward.

  • Occupancy gains and rate increases are projected to drive significant NOI and free cash flow growth over the next several years.

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