Cherry (C3RY) Investor presentation summary

Strategic transformation and business model evolution

• Transitioning from a high-cost switch producer to an integrated peripherals player, focusing on margin-driven growth from 2025 onward.

• Streamlining group structure, integrating switches into product management, and launching a new partner program in January 2025.

• Combined sales and marketing for office, gaming, hygiene, and security peripherals to drive efficiency.

• Shift to new margin and price models for peripherals, with increased focus on software/cloud business models.

Market landscape and growth opportunities

• Addressing large markets: 3.2 billion gamers globally, 80 million work-from-home users in Europe, and 64 million annual doctor visits in Germany.

• Digital health market in Europe and Germany expected to grow at a 10% CAGR through the decade.

• Expansion in industrial and connected device markets, with 30 billion devices projected by 2030.

Operational footprint and leadership

• Global development and production sites in Germany, Austria, China, and Sweden, supporting innovation and manufacturing.

• Two-member executive board with deep experience in IT, consumer electronics, and operational excellence.