CYND (4256) Corporate presentation summary

Business overview and mission

• Provides SaaS solutions for reservation, customer management, and payment in the beauty industry, targeting salons and related businesses.

• Mission is to connect hearts through technology, serving as infrastructure for the beauty sector.

• Main products include BeautyMerit, Kanzashi, BM Smart Mirror, and BeautyPay, each addressing different operational needs.

Market environment

• The hairdressing and beauty services market is large and growing, with over 576,000 stores and a market size of 3.6 trillion yen in FY23.

• Market is highly fragmented, with 90% of salons operated by individuals or small teams.

• Online reservations are now mainstream, with over 50% adoption among customers.

Product and service strengths

• BeautyMerit and Kanzashi offer centralized reservation management, reducing operational workload and integrating with major POS systems.

• BM Smart Mirror provides digital experiences and advertising opportunities, linking customer data for personalized promotions.

• BeautyPay enables cashless payments with industry-low fees, integrated into the SaaS ecosystem.

• Services are widely adopted by leading salons, with a 32.9% adoption rate among top industry players.