Daiichi Life Group (8750) Investor presentation summary

Market environment and business positioning

• Domestic life insurance market remains flat at nearly JPY 30 trillion, with savings-type products outpacing protection-type products in new business since 2019.

• Protection-type products still generate over JPY 1 trillion in annualized new premiums, providing stable cash flow, though showing a declining trend.

• Structural changes such as aging society, dual-income households, and rising asset formation needs are driving demand for both protection and asset succession solutions.

• Group companies target diverse customer segments, including core protection, savings, comparison shoppers, and pet owners.

• Diversification of revenue base is a priority, maximizing both asset management and insurance revenues.

Performance highlights and business segments

• Adjusted profit rose to JPY 158.6 billion, with value of new business at JPY 53.1 billion, driven by SME contracts.

• Achieved record-high assets under management and policy count, focusing on savings and succession products.

• Neo First Life and ipet Insurance both saw increases in new business and customer numbers, with ipet surpassing 1 million policies in force.

• Focus on expanding into the SME market, with new contracts from business owner insurance contributing 29% in FY2025 H1.

• Group companies offer a broad lineup of products addressing both protection and asset formation for various life stages.

Sales channels and customer strategy

• Sales rep channel comprises 35,100 reps, contributing significantly to new business and cross-selling group products.

• Sales reps have expanded access to SMEs and contributed to 40% of new Benefit Station memberships.

• Executive insurance for SMEs now accounts for 29% of new business, up six points year-on-year.

• The 'Lifelong Design Designer' channel is central, offering a wide range of products and serving as a key sales force.