DoubleVerify (DV) Bank of America 2026 Global Technology Conference summary

Historical growth and product innovation

• From 2019 to 2023, activation segment compounded at 30%-40% growth, with non-ABS portfolio growing 20%-23%.

• Authentic Brand Suitability (ABS) launched in 2019, achieving 75% CAGR and driving hypergrowth by enabling pre-bid ad evaluation.

• Product innovation is driven by close client relationships and feedback, with quarterly business reviews informing development.

• Product development leverages data from measurement products to create feedback loops, now being replicated in social platforms.

• Integration with social platforms required new partnerships as walled gardens began sharing data, enabling new product launches.

Current portfolio and growth drivers

• Social platform verification tools launched in 2025, now scaling rapidly with 23% growth in measurement and over 90% in activation.

• Net Revenue Retention (NRR) exited last year at 109%, with top 100 clients doubling average spend in recent years.

• Growth is driven by upselling new products to existing clients and acquiring new clients through a three-pronged approach: verification, optimization, and proof.

• Recent acquisitions (Scibids and another company) enable optimization and proof capabilities, differentiating the offering.

• Focus remains on large global brands, but there is ongoing expansion into smaller advertisers and international markets.

Market dynamics and product penetration

• ABS product now has over 70% penetration among top 500 clients, with future growth focused on new clients and lower-tier segments.

• Open web remains a significant but slower-growing channel; R&D is unified across environments, with new products applicable to both open web and social.

• Social activation is a key growth vector, with ongoing integration into platforms like TikTok and refinement of data from Meta.

• Differentiation is achieved through breadth of product suite, not just price, as market players have remained stable for over a decade.

• International expansion is supported by local teams to win RFPs and maintain brand relationships regardless of agency changes.