EEKA Fashion Holdings (3709) H2 2025 earnings summary

Executive summary

• Revenue for the year ended 31 December 2025 was RMB6,285.80 million, down 4.59% year-over-year, with gross profit at RMB4,812.29 million, down 4.43%.

• Net profit attributable to owners was RMB397.03 million, a 15.26% decrease from 2024, with net profit margin at 6.44%.

• E-commerce revenue grew 12.01% to RMB1,265.01 million, while self-operated retail store revenue declined 6.81%.

• The Group operated 1,356 self-operated and 383 distributor-operated retail stores as of year-end, with a net decrease of 100 stores.

• Final dividend proposed at HK35 cents per share, down from HK38 cents in 2024.

Financial highlights

• Gross profit margin slightly increased to 76.56% from 76.43% year-over-year.

• Net cash inflow from operating activities rose 56.13% to RMB1,555.48 million.

• Basic earnings per share was RMB59 cents, down from RMB68 cents.

• Gearing ratio improved to 9.10% from 11.65% as bank borrowings decreased.

• Current ratio stood at 1.92, up from 1.90.

Outlook and guidance

• The Group will focus on multi-brand, omnichannel, and platform-based strategies, aiming for quality-oriented growth.

• Plans include brand restructuring, digitalisation, AI empowerment, and supply chain optimisation.

• E-commerce and live-streaming channels will be further developed, with emphasis on operational efficiency and member engagement.

• The Group expects to benefit from China's pro-consumption policies and gradual recovery in consumer confidence.