Electrolux (ELUX) IFA 2024 summary

Heritage and Innovation

• Celebrated a legacy of over 140 years, highlighting milestones like the electric light bulb and the first fully automatic washing machine.

• Emphasized a tradition of responding to consumer needs, such as quieter appliances and sustainability features.

• Noted the influence of historical figures like Albert Einstein in the company's early innovation.

Launch of the New Kitchen Range

• Unveiled the largest and most advanced kitchen range in company history, developed over five years, featuring AI-assisted cooking and smart technology across ovens, hobs, hoods, refrigeration, and dishwashers.

• The range is built on three pillars: redefined assisted cooking, striking design, and responsible living, with MattBlack and Glossy Black finishes, signature metal handles, and energy-saving features.

• AI Taste Assist analyzes recipes and automatically selects optimal oven settings, bridging the 'taste gap' and enhancing user experience.

• CookSmart Touch Display offers intuitive, step-by-step guidance and seamless control across multiple appliances.

• New Assisted Dishes function provides comprehensive cooking instructions and accessory recommendations.

Sustainability and Energy Efficiency

• Appliances offer best-in-class energy efficiency, with eco-guided tips enabling up to 50% energy savings on hoods and 30% across all appliances; individual products achieve up to 48% carbon footprint reduction.

• Innovations like residual heat cooking cycles, PreHeat, and SenseBoil hobs help reduce energy use; 9000 ProAssist with SteamPro Oven saves up to 17% energy, 9000 SensePro Hob up to 32%, and 9000 AutoSense Hood up to 48%.

• 7000 GlassCare Dishwasher achieves 38% carbon footprint reduction during use.

• SaphirMatt induction hobs are four times more scratch-resistant and twice as fast to clean as conventional hobs.