Electrolux (ELUX) IFA 2024 summary

Opening and heritage

• Event opened at IFA 2024 in Berlin, celebrating AEG's 140-year legacy of innovation and tradition.

• Emphasis on historical milestones, including early electric light bulbs, iconic vacuum cleaners, and the first fully automatic washing machine.

• Highlighted AEG's tradition of responding to consumer needs, such as sustainability and quiet appliances.

Major product launch and innovation pillars

• Unveiled the largest kitchen range in AEG's history, developed over five years, featuring AI-assisted cooking and smart technology across ovens, hobs, hoods, refrigeration, and dishwashers.

• New kitchen range focuses on redefined assisted cooking, striking design, and responsible living.

• Assisted cooking leverages AI, including Taste Assist, to bridge the gap between online recipes and optimal oven settings.

• CookSmart Touch Display offers intuitive, step-by-step guidance and seamless control across multiple appliances.

• Kitchen Range design features MattBlack and Glossy Black finishes, signature metal handles, and user-centric features.

Technology and design highlights

• SaphirMatt induction hobs feature a scratch-resistant, fingerprint-resistant, and easy-to-clean surface.

• Product demonstrations showcased real-world durability and cleaning benefits.

• New Assisted Dishes function provides comprehensive cooking instructions and accessory recommendations.