Europris (EPR) SEB Nordic Seminar presentation summary

Group overview and market position

• Operates 383 stores across Norway and Sweden, with annual sales of approximately NOK 15bn and EBIT of NOK 1.3bn.

• Customer club membership stands at around 4.5 million, with annual footfall of about 59 million transactions.

• Leading brands include Europris, ÖoB, Lekekassen, and Strikkemekka, aiming for a strong Nordic presence.

• Combined sales for the group reached NOK 14.6bn, with significant operational synergies across concepts.

Growth strategy and store network

• Eight new stores opened in central Norway in 2025, with a robust pipeline for further expansion in 2026 and beyond.

• Ongoing store modernisations and relocations to maintain an attractive portfolio.

• Long-term plan to expand the Swedish store network by 30-50 stores, targeting 125-145 stores.

• Large-scale store remodelling programme planned for 2026-2027, with 40-45 stores to be remodelled each year.

Financial performance and profitability

• Consistent outperformance of the Norwegian retail market in sales growth year-on-year.

• Revenue increased from NOK 8.0bn in 2019 to NOK 14.6bn in 2024, with gross margin improving from 41% to 47%.

• Net profit margin rose from 5% in 2019 to 13% in 2024, supported by acquisitions and category upgrades.

• Private label share of sales increased from 40% in 2018 to 47% in 2024, enhancing growth and margins.