Fluidra (FDR) CMD 2025 summary

Strategic Vision and Market Positioning

• Focuses on accelerating profitable, sustainable, and consistent growth through customer-centric innovation, digitalization, and operational excellence.

• Maintains leadership with a unique global footprint, strong brands, and the broadest product assortment, holding the number one or two position in 80% of operating countries.

• Sees significant growth opportunities in both residential and commercial pool markets, with commercial pool underrepresented in current sales.

• Aftermarket services and a large installed base provide resilience and recurring revenue.

• Strategy includes ongoing transformation, financial discipline, and sustainability as core competencies.

Regional Strategies and Growth Levers

• North America: Fastest-growing player, expanding aftermarket share and commercial pool presence, leveraging digital tools and customer-centric programs.

• Southern Europe & Australia: Market leader with vertical integration, digital capillarity, and a strong ProCenter network; expansion through new centers and digital platforms.

• Central, Northern Europe & Emerging Markets: Unique platform for expansion, targeting high-growth countries and adapting product portfolios to local needs.

• All regions emphasize proximity to customers, tailored product offerings, and leveraging local and global teams for commercial excellence.

• Growth strategies tailored for each region, focusing on market share gains, product innovation, and digital transformation.

Innovation, Digitalization, and Product Strategy

• Invests heavily in R&D, with six global centers and a focus on platforming to drive efficiency and faster time to market.

• Leads the industry in connected pools, aiming to create a seamless digital ecosystem for both pool owners and professionals.

• Launching new digital platforms to enhance customer engagement, operational efficiency, and loyalty.

• Product innovation centers on sustainability, user experience, and expanding the digital bundle, with 20% of sales from new products annually.

• Over 1 million connected pools and 56% of sales from sustainable products in 2024, supported by €55M R&D investment.