Forbo (FORN) CMD 2026 summary

Performance and strategic reset

• 2025 net sales CHF 1,085.4m and EBIT margin 8.1%, down from CHF 1,293m and 12.3% in 2021; operating cash flow CHF 74m, 5,100 FTE, 25 production sites and operations in 39 countries

• Transformation priorities: sustainable profitable growth, regaining financial strength, operational and commercial excellence, and stronger culture, people development and innovation

• Shift from product-led management to customer- and market-segment-led business steering, go-to-market, innovation and investment decisions; investment in attractive growth opportunities steps up from 2027

• Strengthen sales performance management, customer service and quality, core processes, production networks and productivity; optimize SKUs, planning, lean plants, automation and network footprint

• Improve margins through product and customer mix, value-based pricing and disciplined discount and rebate management; digitalize core processes, including a planned SAP S/4HANA transition

Flooring strategy

• 2025 sales CHF 738.2m, EBIT CHF 80.5m and 10.9% EBIT margin; 2,673 FTE, 15 production sites and sales in 100+ countries

• Focus on selected industry, demanding leisure and hospitality, education, healthcare and offices; respective sales shares of 7%, 5%, 24%, 12% and 14%

• Real construction growth forecast at ~2% CAGR in 2025–2030, with broadly stable flooring demand by volume; data centers (>11%), life sciences (~10%) and semiconductors/electronics (>7%) are faster-growing segments

• Differentiated sustainable portfolio, direct sales expertise and European production footprint; top 3 in European commercial flooring and global linoleum leader

• Accelerate sales performance and invest in profitable growth segments, end-customer and specifier engagement, and operational and commercial improvements to raise margins

Movement strategy

• 2025 sales CHF 347.2m, EBIT CHF 15.4m and 4.4% EBIT margin; 2,383 FTE, 10 production sites and sales in 100+ countries

• Top 4 globally in light- and medium-weight belts; sales mix across EMEA (42%), the Americas (33%) and APAC (25%)

• Belting market forecast to grow ~4% p.a. in 2025–2030, supported by automation, food demand, e-commerce and logistics growth

• Growth focus on food, logistics, industrial production and raw materials, representing 21%, 22%, 12% and 8% of sales, respectively

• Leverage technology, global footprint, direct sales and service; strengthen segment focus, sales performance management and investment to capture market growth, while improving operational and commercial excellence