Green Landscaping Group (GREEN) SEB Nordic Seminar presentation summary

Leadership and ownership

• CEO Johan Nordström has over 25 years of international leadership experience and has led the group since 2015.

• Board and management are significant long-term shareholders, with management owning over 15% of equity.

• The board is active and led by Per Sjöstrand.

Business model and market

• Operates in grounds maintenance, green space management, and landscaping, focusing on entrepreneurship.

• Decentralized structure supports agile leadership and local customer service across Sweden, Norway, Finland, Germany, Lithuania, and Switzerland.

• Targets a large, fragmented market with steady growth, long-term contracts, and favorable megatrends like urbanization and climate adaptation.

Strategy and growth

• Value creation is driven by a proven M&A strategy, targeting 80-100 MSEK in EBITA per year.

• Aggressive expansion in the DACH region, with opportunistic growth in the Nordics and Baltics.

• Focuses on acquiring companies with top-tier financial performance, cultural, and strategic fit.