Haoxi Health Technology (HAO) Registration Filing summary

Company overview and business model

• Operates as a Cayman Islands holding company with business conducted in China via a wholly owned PRC subsidiary focused on online marketing solutions, primarily for healthcare clients.

• Provides one-stop online marketing services, specializing in short video ads through major Chinese platforms like Toutiao, Douyin, WeChat, and Weibo.

• Has served approximately 2,000 advertisers since 2018, with a majority in the healthcare sector.

Financial performance and metrics

• Revenue for the six months ended December 31, 2024: $23.95 million; net loss: $232,533.

• Fiscal year revenues: $48.52M (2024), $28.23M (2023), $16.16M (2022); net income: $1.29M (2024), $969,752 (2023), $244,587 (2022).

• Key performance indicators include impressions, click-throughs, and conversions, with a growing advertiser base year-over-year.

Use of proceeds and capital allocation

• Net proceeds from securities sales will fund business development, commercialization, working capital, general corporate purposes, and potential acquisitions or investments.

• Management retains broad discretion over allocation of proceeds.