Heeros (HEEROS) Investor presentation summary

Strategic focus and market position

• Leading SaaS provider for accounting and financial management, specializing in AP/AR automation for Finnish SMEs.

• Serves approximately 17,000 end customers across accounting offices, direct SME clients, and the PSA vertical.

• Recently refocused organization to boost profitability and enable future growth.

• Listed on Nasdaq First North Growth Market Finland, with major shareholders from Sweden and Norway.

Customer base and product offering

• Extremely wide and loyal customer base with high satisfaction, offering significant upsell potential.

• Modular product suite extends ERP capabilities, focusing on invoice-to-pay and invoice-to-cash for mid-sized customers.

• Flexible ERP integration and mobile user experience are key differentiators.

Transformation and operational improvements

• Transformation initiated over two years ago to address lack of focus, operational inefficiencies, and unclear market targeting.

• Refocusing actions have reduced fixed costs and improved EBITDAC from 4.0% in 2022 to 17.3% in Q2 2024 LTM.

• Cost savings achieved without major impact on operations or customer churn.