Hemnet Group (HEM) Investor update summary

Strategic initiatives and platform changes

• Launching free entry-level listing formats to aggregate all public property listings into a unified search experience, enhancing transparency and reinforcing platform leadership.

• Simplifying paid package structure from four to three tiers, with Bas replacing Plus and upgraded to include additional features at no extra cost, incentivizing sellers to upgrade for maximum exposure.

• Expanding the platform to transition from 55% to nearly 100% of published listings, consolidating as the single source for Swedish property searches and strengthening network effects.

• Paid listings continue to offer superior visibility, ranking, and features, maximizing value for sellers and agents.

• Ongoing product innovation and UX improvements will leverage AI to accelerate development and reinforce leadership in traffic, reach, and supply.

Compensation model update

• Introducing a streamlined compensation model for real estate agent offices, with a fixed SEK 600 admin fee per paid listing and commission rates of 20% for Bas and 30% for Premium and Max, capped at SEK 4,000 per listing.

• Agent recommendations are required for commission eligibility, aligning incentives with the new listing structure.

• The model is flexible and may be adjusted based on real-time data and market response.

Organizational restructuring and financial impact

• Streamlining operations to create a faster, leaner, and more agile organization, reducing headcount from 184 to approximately 115 employees, with about 50–69 employees directly affected.

• Expected annualized cost savings of SEK 80–85 million, with full effect during H1 2027.

• One-time restructuring charges of SEK 30–35 million to be recognized in Q4 2026.

• AI adoption has significantly increased productivity, enabling continued product innovation despite a leaner team.