IMAX (IMAX) J.P. Morgan 54th Annual Global Technology, Media and Communications Conference summary

Business strategy and shareholder value

• Focused on increasing shareholder value, recently initiating a buyback program and repurchasing over $12 million in shares.

• Confident in the upcoming movie slate, reiterating guidance for $1.4 billion in box office for the year.

• Actively filling the film slate through 2028, with summer 2028 nearly booked and ongoing efforts for 2026.

• Emphasizing brand strength and global recognition, with box office performance on par with last year and major releases still ahead.

Forecasting and dynamic programming

• Box office forecasts are built film-by-film, with input from multiple departments and adjusted dynamically throughout the year.

• Programming strategy has shifted to a more dynamic approach, swapping underperforming films and maximizing box office through active management.

• Recent delays, such as Netflix's Narnia, are expected to be offset by strong replacements, maintaining confidence in forecasts.

Partnerships, content, and technology

• Strong relationships with top filmmakers drive exclusive content and high-profile releases, including upcoming titles like The Odyssey and Dune Three.

• IMAX 70mm film format is a key differentiator, with new camera technology enabling better production and more theaters equipped for film screenings.

• Alternative content, such as live sports and music events, supplements traditional film programming and increases theater utilization.