Imperial Brands (IMB) dbAccess Global Consumer Conference summary

Achievements and strategic progress

• Strengthened core business, gaining share in top five markets and investing in brand equity and sales capabilities.

• Developed a competitive NGP portfolio across all three categories, gaining share and innovating rapidly.

• Significant investments in processes, technology, and management talent have improved operational capabilities.

• Revitalized challenger culture, increasing employee engagement and pride.

• Leadership transition planned as an orderly evolution, with continuity in strategy and team.

Market performance and outlook

• U.S. market benefits from investments in brand equity and sales force, supporting sustainable share gains.

• Germany turned around after years of underinvestment, now showing share growth.

• U.K. managed excise increases by focusing on value extraction and price adjustments.

• Spain prioritized value over share, adjusting pricing strategy to monetize benefits.

• Australia remains valuable despite regulatory challenges and high illicit trade.

Innovation and NGP development

• Accelerated innovation in NGP, including launches in vaping, heated tobacco, and modern oral nicotine.

• Pulse 3.0 heated tobacco device targets consumers seeking simplicity and value.

• Zone modern oral product addresses unmet U.S. consumer needs with differentiated offerings.

• Committed to continuous NGP innovation based on consumer insights and partnerships.