Innovid (CTV) Canaccord Genuity 44th Annual Growth Conference & Private Company Showcase 2024 summary

Platform overview and value proposition

• Offers an open access, independent, purpose-built CTV platform focused on creative technology, ad serving, measurement, and optimization.

• Licenses enterprise software to large brands and agencies, not participating in media buying or selling.

• Provides modular, integrated solutions for campaign delivery, measurement, and real-time optimization.

CTV market trends and growth drivers

• Viewer behavior is shifting rapidly from linear TV to streaming platforms, driving advertisers to follow.

• Introduction of ad-supported tiers by major streamers and migration of live sports to CTV are increasing inventory and accelerating cord-cutting.

• Advertising spend is lagging behind viewership shifts, with a gradual but persistent transition expected.

Current advertising environment and outlook

• Advertising market is stabilizing after prior recession concerns, but uncertainty remains due to macroeconomic factors and the election cycle.

• Brands may pause or reduce spend during election periods, impacting volume-based businesses.