Kia (000270) Investor Day 2026 presentation summary

Heritage and transformation

• Celebrated 80th anniversary in 2024, evolving from a bicycle company to a global automotive leader.

• Overcame major crises (Asian financial crisis, global financial crisis, pandemic) by expanding high-profit models and global production.

• Relaunched brand in 2021, shifting to a sustainable mobility solutions provider with a focus on EVs, PBVs, and ESG.

Brand and product strategy

• Defined a 2030 roadmap: consistent brand, desirable EV brand, personalized mobility, and aspirational solutions.

• Achieved $8.5B brand value in 2025, up 40% since 2021, and ranked second among EV brands.

• Plans to expand EV lineup to 14 models by 2030, including PBVs, and maintain ICE/HEV offerings for a smooth transition.

Electrification and mobility solutions

• Completed volume EV lineup with EV2, EV3, EV4, and EV5; launched PV5 as first PBV.

• PBV lineup to include PV5, PV7, and PV9 by 2029, offering over 40 body types for customized solutions.

• Targeting 1 million EV sales and 3.8% market share by 2030, focusing on affordability and charging infrastructure.