Kia (000270) Investor presentation summary

Transformation and business strategy

• Transformation scorecard: average selling price rose from W21.6mn in 2018 to W31.9mn in 2022; EBIT margin improved from 2.1% to 8.4%.

• 2022 revenue reached KRW 86.5tn and operating profit KRW 7.2tn; green-car sales contribution increased from 8% in 2021 to 13% in 2022.

• Strategic priorities span sustainability, customer-centered services, customized channels, OTA and FoD, and entry into new PBV markets through partnerships.

• PBV plans pair purpose-built vehicles with domain-specific software and services, supported by flexible, automated production at AutoLand Hwaseong.

Sales and electrification plans

• 2030 sales target: 4.3M units; green-car contribution targeted to rise from 29% in 2023 to 78% in 2030, excluding PBVs.

• EV sales target is 1.6M units by 2030; EV contribution in major markets targets 52%, up from 11% in 2023.

• 2030 regional sales targets include 1,015k in North America, 698k in Europe, 678k in Korea, 543k in China, and 344k in India.

• EV lineup plan includes flagship, volume, and next-generation models, with 15 models by 2025 and the EV9 as the flagship family SUV.

• Battery roadmap targets 143GWh of supply in 2030, including overseas JVs and localized sourcing; Indonesia JV plans 10GWh/year from 2024.

Connected vehicles and PBV development

• Connectivity strategy integrates vehicle data, centralized controllers, OTA updates, FoD offerings, and service expansion across additional regions.

• EV performance plans include GT trims; EV6 GT accelerates from 0–100 km/h in 3.5 seconds, while EV9 GT is specified at 4 seconds.

• PBV portfolio spans small, mid, and large vehicles, including a mid PBV with autonomous-driving capability.

• PBV solutions target cargo delivery, cold chain, taxi, and people mover use cases, with charging, maintenance, data, and in-vehicle software services.