Lesi Group (2540) H2 2025 earnings summary

Executive summary

• Revenue rose 127.3% YoY to RMB1,549.0m, while gross profit fell 16.9% to RMB84.3m as media rebates declined and customer pricing concessions weighed on profitability.

• Profit attributable to equity shareholders was RMB39.7m, down 45.3% YoY; gross margin contracted to 5.4% from 14.9%.

Financial highlights

• Revenue increased RMB867.5m to RMB1,549.0m in FY2025, primarily on higher demand for mobile advertising solutions.

• Gross profit decreased to RMB84.3m from RMB101.4m; operating profit was RMB46.6m versus RMB78.3m, and profit before tax was RMB40.4m versus RMB75.5m.

• Profit for the year was RMB39.7m versus RMB73.2m; total comprehensive income was RMB37.1m versus RMB76.9m.

Outlook and guidance

• Plans include applying AI across content production and ad-delivery optimization, upgrading the business platform, and developing more effective mobile advertising solutions.

• Strategic partnerships are being explored to strengthen technology and services; no numerical financial guidance was stated.